October 03, 2017

How a Journalism qualification can ignite your Media career

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Image source: Shutterstock 

A journalism career is one with many exciting opportunities for professionals in the field

You may have grown up watching Debra Patta’s show 3rd Degree or maybe you’re part of this generation, following influential journalists such as Karyn Maughan on social media. This is indeed an interesting time in journalism. If you are thinking about starting a career in the sector, its best to learn more what about what is offered. A journalism course has the power to change your outlook on life and teaches you to become a good storyteller. It will groom your storytelling skills and turn you into a powerful writer that enlightens readers leaving them feeling empowered. 

The corporate and business sector are always on the lookout for talented content producers. Every business prioritises investing in employees that are skilled and have media abilities to market their business. Learning how to develop journalism and writing skills are important in a business as they have a significant impact on the business’s success. 

This expertise can be used for the purpose of writing content for websites, content for social media, copywriting stories for the brand or public relations content such as press articles. It can also be to generate news stories for media houses, with digital influence and technology tools, what journalists can achieve is limitless.   

What can you learn by doing a Journalism course? 

Although you may be writing for diverse platforms and purposes, being a journalist teaches you to dig deeper. It sharpens your curiosity and allows you to bring attention to issues through writing. When you are a journalist in the field covering stories for various platforms, your core function is to be able to investigate and to extract information. You are also expected to interview people and to cover stories from different angles. Although there is no one formula to being successful as a journalist or writer, there are many qualities and principles that you can learn by doing a journalism course.    

How much can you earn as a Journalist? 

According to PayScale, an Entry-Level Journalist earns an average salary of R115, 720 per year. The average salary for a Mid-Career Journalist is R150, 133 per year and an Experienced Journalist is R240, 000 per year.

Experience strongly influences income for this job. People in this job generally don't have more than 10 years' experience.

What will a Journalism Qualification do for your Career? 

A journalism course will teach you the essential principles that are needed in this field. It will enlighten you with guidelines to help you be effective as a journalist or writer. The course sharpens your ability to generate newsworthy content and great stories. You also get to learn about the diverse career paths you can take as a journalist and the skills you gain will allow you to access these opportunities. A qualification in Journalism will increase your credibility in the field and give you broader prospects.

If you want to be a radio or TV presenter, opportunities exist for news readers and radio content producers in the broadcast field. You may prefer to be behind the scenes and write or produce content for newspaper columns, magazines or other platforms. With a qualification in hand, you can become successful in any job.

What career paths can you take in Journalism 

  • News reporter
  • Journalist
  • Online Content Creator
  • Media Consultant
  • Social Media Community Manager
  • Broadcast journalist
  • Magazine editor
  • Editorial assistant
  • Publishing copy-editor/Proofreader
  • Advertising copywriter
  • Digital copywriter
  • Information officer
  • Market researcher
  • Multimedia specialist
  • Public relations officer

Being a Journalist in the Digital Age 

If you are starting a career as a journalist in this digital era, you have broader opportunities to play with. The online market provides openings for journalists to write content for the multiple channels online. A lot of establishments seek writers who will generate exceptional content for their brands. Google visibility and SEO makes it possible for websites to gain more visibility on the web. Whether it is news stories or insightful content, through good online leads every piece can get great exposure.

How does blogging play a role in Online Media? 

Blogs are platforms where organisations and brands can share useful information with their readers. By sharing relatable and interesting content, these platforms can retain many page visitors and build brand awareness. The purpose of blogs is to give readers insightful information that will somehow add value to their knowledge. Brands can also promote themselves and their products on these blogs. Through insightful blog posts, people can learn more about what brands offer more insight about what the brand cares about.

How does Online Media impact Journalism Jobs

As a news writer in the online space, you can draw multitudes of readers through social media or Google tools. As a technical writer, you write content and package it to reach the targeted audience. This means it is visible to people searching for it.

How can Journalists use Social Media to share their content?

As a journalist, it is vital to know that social media is not just used for leisurely purposes, but that people on it also want to know what’s happening around the world.

Social media users will follow news brands that they trust in order to get the latest breaking news. What readers expect through these pages, is to be informed on the state of affairs in the country and around the world. You can be ahead by knowing what’s trending and sharing ground-breaking revelations.

Can I become a Copywriter with a Journalism qualification? 

Writing for advertising is a craft that is in-demand in the corporate and business sector. Organisations are looking for skilled professionals to write copy to promote their brands. This is through advertising and campaigns that will promote what the company is doing and ultimately motivate them to take action.

Skilled copywriters can be professionals with a Communications or Journalism degree that have experience. A copywriter can also be someone with a copywriting qualification and can produce creative straps and content that are crucial in business advertising. These writers are said to be one of the most highly-paid writers in the world.  

How can I work my way up with this Qualification? 

As you work your way up and create a name for yourself in the media industry your value increases tremendously. You may find yourself occupying a position that you never imagined. You can become the editor of a well-known magazine, you could be a senior news reporter or you can even start your own media company.

It also helps you to build your brand as a journalist or writer and that will create a name for you in the industry. As you become an expert in the field, the opportunities that are proposed to you are increased and you can further promote your journalism career.

With a journalism qualification, you can define your own path and grow skills that will help you to prosper in your career.

 

About the Author: Khanyie Dlamini
Content Creator at Educor Holdings

As a writer in the education sector I am passionate about nurturing people in their careers, wellness and personal growth. I focus on a variety of illuminating topics that are helpful to people’s growth and success. I hope to inspire people to feel motivated to live up to their full potential and know they can have an optimistic and prosperous life. My intention is to contribute to an empowered nation that makes great choices and positive change.

Personally I enjoy the world of fashion and keeping up with the trends. I have great interest in digital trends and the impact of social media in today’s world. I enjoy learning from other creative people. I value having purposeful relationships with people who have great visions that align with my own.

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