Diploma in Marketing Management (Dip: MM)

Full-time | SAQA ID: 58336 | NQF Level: Level 5 | Credits: 240 | Course Type: National Qualification

"Money coming in says I've made the right marketing decisions.” Adam Osborne

Get ahead with a Diploma in Marketing Management

Do you have a mind for management, a psyche that understands markets and audiences and anticipates trends before they happen? If you are equal parts trendy, analytical and cool, feel passionate about brands and want to have a hand in making products grow, evolve and develop, then it may just be time to consider a career in Marketing Management.

Out in the field, marketing managers are dealing with understanding marketing strategy, planning and implementation, all of which are skills that are critical to success in the business world. Strong communication skills and the ability to visualise are a ‘must’ in this field. As a marketing manager you will be heading up teams of web developers, graphic designers, copywriters and other media professionals. You will need to communicate concepts, vision and workflow to the best of your ability.

Think of any successful brand that you love most. There is most likely a winning team, headed up by a strong marketing manager who is responsible for their success. Now close your eyes and visualise yourself in the very same position. With a Diploma in Marketing Management from ICESA it is now possible. 

Build your career with a qualification from ICESA

Everybody has a dream about the ideal career that they would like to get into one day. Some may dream of a career in fashion, journalism or even travel and tourism. At ICESA we understand that choosing a career is one of the most important decisions that you will ever make, and we are passionate about providing you with a sound qualification of your dreams at an affordable price. We also know that you would like the time that you spend on campus to be academically rewarding but that you also want to enjoy a rich, full social life. With this in mind we have dynamic, easy to access campuses situated around in some of KZN’s busiest, most vibrant CBD areas for your convenience.

Entrance Requirements

Registering for the Diploma in Marketing Management is easy! Our staff on the different campuses are friendly, efficient and easy to contact. To find out more, all you need to do is either log onto our website, fill out our online form, call us, or simply pay us a visit. We will be glad to assist you.

Admission requirements

  • A Grade 12 Certificate with admission to diploma studies
  • An achievement rating of 3 (40% - 49%) in 4 recognised 20 credit bearing subjects
  • Mathematics or Mathematical Literacy
  • English at grade 12/NQF level 4 or equivalent
  • Age Exemption (23 years or older)

Mature age applicants, 45 years and older without a school leaving qualification, may apply for conditional exemption

Foreign Students whose first language is not English, may be required to provide proof of proficiency in English prior to admission to the programme 

Expected time on the course

When it comes to time spent on your course, we realise that time is of the essence. At ICESA we would like to equip you with the necessary skills and set you on the path to your dream job as quickly as possible.

  • Our HET and FET courses range between 1 - 3 years.
  • Our provider and short courses range between 30 hour - 5 months on a full-time basis and then a 1 year - 3 year courses on a part time basis.
  • Matric School offers support to learners on all matric subjects, Classes are offered on a full or part-time basis.

The programme duration is 2 years and tuition is face to face. ICESA tuition is scheduled per campus. Programmes are offered during the week on a full-time basis. Part time tuition is scheduled as per the stipulated planner.

Course Content and Modules

You can now look forward to a full academic year with a variety of exciting subjects to help you develop your skills. This should help you plan your calendar and your study timetable and put you on the road to success.

Study Guides and Course Material

 A list of prescribed textbooks is available in each study guide. ICESA has also negotiated agreements for the use of library facilities and books within the holding group.

Careers that would suit you best

Once you have successfully graduated from ICESA, with a Diploma in Marketing Management you can take on some of the following jobs and careers:

  • Marketing Research Analyst
  • Public Relations Manager
  • Chief Marketing Officer
  • Marketing Executive 

Understanding your qualification

On successful completion of the programme, you will receive a Diploma: Marketing Management 

Take your career to the next level

Students may pursue further studies at an accredited institution of Higher Education. Admission to further your studies at a different institution remains the prerogative of each institution and its academic council.

How much will it cost you?

Registration (Year 1)
R500
Deposit (Year 1)
R1990
Course Fee (Year 1)
R19701
Registration (Year 1)
R500
Deposit (Year 1)
R1990
Course Fee (Year 1)
R19701
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